Weight management services company Weight Watchers International ( WTW – news – people ) on Friday said its second quarter profit fell 4% from last year, due to higher marketing spending. The New York-based company reported second quarter net income of $56.3 million, or 73 cents per share, compared with $58.8 million, or 76 cents per share, in the year-ago period. Revenue rose 1% from last year, to $376.7 million. On average, Wall Street analysts expected a slightly smaller profit of 72 cents per share, slightly lower revenue of $366.9 million. Looking ahead, the company raised the low-end of its full-year guidance. It now expects 2010 earnings to range from $2.35 to $2.50 per share, compared with a prior outlook of $2.25 to $2.50 per share. Meanwhile, analysts expect $2.44 for the year. Weight Watchers shares rose 5.9% on Friday. The Bottom Line We have avoided shares of WTW since our early June 2008 coverage began, when the shares traded at $42. The company has a 2.54% dividend yield, based on last nights closing stock price of $27.60. The stock has technical support in the $24 price area. If the shares can firm up, we see overhead resistance around the $30-$32 price levels. We would remain on the sidelines for now. Weight Watchers is not recommended at this time, holding a Dividend.com DARS Rating of 3.3 out of 5 stars.

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